new TV advertising campaign that shows how rewarding a career in social care can be and urges individuals to consider this as a career option, kicks off this week.

Over 1.5 million people are employed across the adult social care sector in England, and as many as 200,000 jobs in the sector are expected to be advertised in the coming year, based on existing trends. The campaign will encourage the next generation of social care workers.

The Department of Health campaign, which runs until March 20, focuses on the difference a career in social care can make through the voices of those who work in the sector.

The recruitment drive comes as a new survey reveals more than a third of people would consider switching into a career in social care, especially in younger age groups.

The TV and print advertising is supported by a series of face-to-face events across the country that encourage people to come along and find out more about the range of jobs available.

In the three broadcast adverts, real-life care workers talk about what makes their job special. Laura, a care worker who supports Joe, who has a learning disability, explains that when she goes home, she is happy to know that she has made a real difference.

Demand for social care is predicted to steadily increase as the population continues to age. In the next 20 years the number of people aged over 65 in England will increase by just under half, and those over 85 will double.

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